Privacy Policy

Effective Date: May 23, 2025

Adaptaa (“we,” “us,” or “our”) is committed to protecting the privacy of your personal information. This Privacy Policy describes how we collect, use, disclose, and protect your information when you interact with us through our website, social media, marketing campaigns, and customer relationship management (CRM) systems.

1. Information We Collect

We collect various types of information, including personal information, to provide and improve our services. The types of information we collect depend on how you interact with us.

  • Information You Provide Directly:

    • Contact Information: Name, email address, phone number, postal address.
    • Communication Content: Information you provide when you communicate with us via email, social media messages, forms, or other channels.
    • Account Information: If you create an account with us, we may collect usernames, passwords (encrypted), and other related information.
    • Marketing Preferences: Your preferences regarding receiving marketing communications from us.

  • Information Collected Automatically:

    • Usage Data: Information about how you use our website and services, including IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and dates/times of access.
    • Device Information: Information about the device you use to access our services, such as device type, unique device identifiers, and mobile network information.
    • Cookies and Tracking Technologies: We use cookies and similar tracking technologies (e.g., web beacons, pixels) to collect information about your Browse behavior and preferences. For more information, please see our “Cookies and Similar Technologies” section below.

  • Information Collected from Third-Party Platforms:

    • Social Media Platforms (e.g., Facebook, Instagram, LinkedIn, X (Twitter)): When you interact with our social media pages, we may collect information such as your public profile information, comments, likes, and messages, in accordance with the privacy policies of those platforms.
    • Mailchimp: If you subscribe to our email newsletters or marketing communications through Mailchimp, we collect your email address and potentially other information you provide for the purpose of sending you these communications. Mailchimp also provides us with analytics regarding email opens and clicks.
    • Go High Level CRM System: When you engage with us, information about your interactions (e.g., inquiries, service requests, communication history, meeting notes) is stored and managed within our Go High Level CRM system. This includes information you provide directly and information we collect about your engagement with our sales and support teams.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Provide and Maintain Our Services: To operate, maintain, and improve our website and services, and to fulfill your requests.
  • To Communicate with You: To respond to your inquiries, provide customer support, send you administrative messages, and deliver marketing and promotional communications (if you have opted in).
  • For Marketing and Advertising: To personalize content and advertisements, measure the effectiveness of our marketing campaigns, and send you relevant offers and updates.
  • For Analytics and Research: To understand how users interact with our website and services, analyze trends, and conduct research to improve our offerings.
  • For Security and Fraud Prevention: To detect, prevent, and address fraudulent or illegal activity and to protect the security of our systems and data.
  • To Comply with Legal Obligations: To comply with applicable laws, regulations, and legal processes.

3. How We Share Your Information

We may share your information with third parties in the following circumstances:

  • Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as website hosting, data analysis, email delivery (e.g., Mailchimp), CRM management (e.g., Go High Level), marketing assistance, and customer support. These service providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
  • Social Media Platforms: When you interact with us on social media, your information is subject to the privacy policies of those platforms.
  • Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal request (e.g., subpoena, court order).
  • To Protect Our Rights: We may disclose your information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
  • With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

4. Social Media Platforms, Mailchimp, and Go High Level CRM

  • Social Media: Our presence on social media platforms is governed by their respective privacy policies. While we may collect publicly available information you share on these platforms, we encourage you to review their privacy settings and policies to understand how they collect and use your data.
  • Mailchimp: We use Mailchimp for our email marketing campaigns. When you subscribe to our mailing list, your data is processed by Mailchimp in accordance with their privacy policy. You can unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link in the email.
  • Go High Level CRM: We utilize Go High Level as our CRM system. Information you provide to us, as well as details of your interactions with our sales and support teams, are stored and managed within Go High Level to facilitate our customer relationships and service delivery. Go High Level’s processing of this data is governed by their privacy policy and our agreement with them.

5. Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your experience on our website, analyze website usage, and for marketing purposes.

  • What are Cookies? Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the website owners.
  • How We Use Cookies: We use cookies for:
    • Essential functionality: To enable core website features.
    • Analytics: To understand how visitors use our website (e.g., Google Analytics).
    • Personalization: To remember your preferences and provide a more personalized experience.
    • Advertising: To deliver relevant advertisements to you based on your Browse behavior.
  • Your Choices: Most web browsers allow you to control cookies through their settings. You can usually set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Please note that if you disable or refuse cookies, some parts of our website may become inaccessible or not function properly.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

8. Your Privacy Rights (Depending on your jurisdiction)

Depending on your location and applicable privacy laws (e.g., GDPR for EU residents, CCPA for California residents), you may have the following rights regarding your personal information:

  • Right to Access: You have the right to request a copy of the personal information we hold about you.
  • Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
  • Right to Erasure (“Right to be Forgotten”): You have the right to request that we delete your personal information in certain circumstances.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
  • Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
  • Right to Object: You have the right to object to the processing of your personal information in certain circumstances, particularly for direct marketing purposes.
  • Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.
  • Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe your privacy rights have been violated.

To exercise any of these rights, please contact us using the contact details provided below. We may need to verify your identity before fulfilling your request.

9. Children’s Privacy

Our services are not directed to individuals under the age of [e.g., 13 or 16, depending on relevant laws]. We do not knowingly collect personal information from children without parental consent. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to remove that information from our systems.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the “Effective Date” at the top of this policy. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Alina Addison at alina@adaptaa.co.uk or by phone on: 07850 673 472.