Privacy policy.

Last updated: October 2026.

This policy explains how Adaptaa collects and uses your personal data when you visit adaptaa.co.uk, fill in one of our forms, join the Adaptaa newsletter or work with us. For the purposes of UK data protection law (the UK GDPR and the Data Protection Act 2018), the data controller is Adaptaa Ltd (registered company number 10375190), 5 Charles Talbot Mews, London, SE22 8AZ ("we", "us", "our").

What we collect

  • Information you give us: when you fill in a form (start a conversation, apply for an experience, request a brochure, join the newsletter or Adaptaa Kind), email or call us, or work with us. This may include your name, email address, phone number, organisation, job title, what you would like to change, and notes taken during coaching, workshops and experiences.
  • Information for experiences: if you join an experience in Transylvania, we ask for practical details such as dietary needs, emergency contact and travel. Where you choose to share health information (for example allergies, mobility or medical needs), we use it only to keep you safe and look after you during the experience, with your explicit consent.
  • Information from others: your employer or colleagues may share information with us when they commission our work, for example for a 360 feedback interview or a conversation with HR or your line manager.
  • Technical information: your IP address, browser, device and how you use our website (pages visited, time on page, links clicked), collected through cookies and similar technologies.

How we use it, and why

  • To reply to your enquiry and arrange a conversation (our legitimate interest in responding to you, or steps before a contract).
  • To deliver executive coaching, workshops, talks and experiences, and to keep you informed during them (performance of a contract).
  • To process applications and nominations for our experiences and Adaptaa Kind (steps before a contract).
  • To send the Adaptaa newsletter and occasional news about events and programmes (your consent, or our legitimate interest where you are a client; you can unsubscribe at any time using the link in every email).
  • To use psychometric and team diagnostics, such as Meta Team and Hogan, as part of the work (performance of a contract).
  • For administration, accounts and legal obligations (legal obligation).
  • To understand how our website is used and improve it (your consent for non-essential cookies).

Who we share it with

We never sell your data. We share it only where needed with:

  • Coaches, facilitators and collaborators involved in delivering your work, under confidentiality.
  • Providers of psychometric and team diagnostic tools.
  • Our centre of excellence in Transylvania (the Transylvanian Inn) and suppliers involved in running experiences and events.
  • Service providers who run our systems, including our website, CRM and email platform (GoHighLevel / LeadConnector), email and calendar tools.
  • Professional accreditation bodies that review the quality of our work.
  • Authorities, where the law requires it.

Our website may link to other websites. Please read their privacy policies, as we are not responsible for them.

International transfers

Some of our service providers store or process data outside the UK, including in the European Economic Area and the United States. Where this happens, we make sure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or addendum, standard contractual clauses or a UK adequacy decision.

How long we keep it

  • Enquiries that do not lead to work: up to 2 years from our last contact.
  • Client and coaching records: for the length of the work and then archived for up to 10 years, so that you can access important information in future and we can meet legal and accreditation requirements.
  • Health information shared for an experience: only for as long as we need it to look after you safely, then deleted.
  • Newsletter: until you unsubscribe.

Your rights

You have the right to:

  • access the personal data we hold about you;
  • have inaccurate data corrected;
  • ask us to delete your data, with some exceptions;
  • ask us to restrict or object to how we use it;
  • receive your data in a portable format;
  • withdraw your consent at any time, for example by unsubscribing from emails.

To use any of these rights, contact us using the details below. We will respond within one month.

Cookies

We use essential cookies to make the website work and, with your consent, analytics cookies to understand how it is used. You can change your choice at any time in your browser settings.

Contact and complaints

Questions, requests and complaints about this policy or your data are welcome. Please contact Alina Addison at [email protected] or [email protected]. We aim to reply within two working days.

If you are not satisfied with our response, you can complain to the Information Commissioner's Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF; 0303 123 1113; ico.org.uk/make-a-complaint.

Changes to this policy

We will post any changes to this policy on this page.