Meet The Team

Alina Addison is the Chief Founding Officer responsible for spearheading strategic initiatives and making impactful decisions that drive the organization forward. With years of experience and a passion for innovation, she ensures that everything gets done efficiently and with heart.

STYLES & APPROACH
A positive and engaging executive coach with extensive business skills and leadership experience, Alina’s aim is to help clients focus on important things at work and in life. Her approach is to encourage and support her clients to adapt to change by developing practical solutions and reinforcing the best in them. Her clients describe her coaching style as challenging, energising and unflinchingly honest.

FOCUS
Alina focuses on leaders and aspiring leaders, mainly in financial services, banking and professional services. She is an accredited Emotional Intelligence coach, who also delivers workshops and team facilitation sessions on subjects such as: “Leading with Emotional Intelligence”, “Managing Conflict”, “Working with Strengths” and “Managing Your Personal Brand”. Her coaching clients include Investment Banks, Asset Managers and Private Equity firms. In addition, she does pro bono work within the Charity sector.

BUSINESS & EDUCATION
Alina is an accredited executive coach (ILM7 and EMCC), with 20+ years of front-line business and leadership experience. She qualified as a chartered accountant with PwC and spent 15 years as an investment banker with Rothschild, latterly as Managing Director and Head of Trading. As a Chartered accountant with PwC, she specialized in financial advisory, insolvency and turnaround. She has an ACA qualification and holds two 1st class BA (Hons) degrees in Business Administration and Economics.
Alina is also an active member of key networking organizations, including ICAEW, everywoman and Adelaide Group. Alina was a founding member of Rothschild Diversity Committee and Rothschild Women's Network Speaker Series and is a highly regarded and sought-after speaker at Women events and conferences.

PERSONAL
Alina’s choice to study positive psychology and behavioural therapy has been a deeply personal journey over the last few years, as she worked with, supported and encouraged her autistic son. This journey has inspired and driven her study of and profound insight into personal motivation, focus and positive reframing to achieve sustained behavioural change and success for her son and her clients. In her spare time, Alina is a board advisor and fund raiser for her chosen children charities: Humanitas, Autistica and Hospices for Hope, as well as remotely managing a hotel (www.transylvanianinn.ro/en) she built in Transylvania in 2004.

COACHING & QUALIFICATIONS
Alina holds the ILM7 and the EMCC Coach Practitioner and EIA accreditations. She holds the RocheMartin Emotional Intelligence certification and is accredited in the ECR self and 360 EQ psychometric. She is also accredited in using the Team Performance Accelerator model for team coaching and leadership facilitation.